For your own account or for your client, the most rewarding exchange you will ever arrange is the exchange that delivers an ENHANCED LIFESTYLE. Even though you may use the typical exchangor jargon such as; "Cash Flow", "Tax Shelter", "Boot", "Crank", "Getting Rid of Eat", and many other truly real benefits, look for the really important (and perhaps hidden) psychological motivator that clinches Deals. The resulting change of LIFESTYLE made possible by the exchange transaction.
Consider your personal situation as an example: (after all...How can you really expect to help others if you can't help yourself???) What are the lifestyle changes that would really light up your own life? Try this shopping list for starters;
- More leisure time
- Fewer clients (or more)
- A vacation home
- Financial stability
- Elimination of hassle
- Fulfill a secret fantasy
Now imagine the many ways an additional $2,000.00, $5,000.00 or $10,000.00 monthly income would ENHANCE YOUR OWN LIFESTYLE. For many even a $500.00 monthly bonus would dramatically transform a strapped existence into a beautiful life of freedom and tranquility.
The anticipated fulfillment of innermost personal desire can become the catalyst that moves mountains and unlocks safes in exchange transactions, but the realization of ENHANCED LIFESTYLE must first be visualized by the 'ENHANCEE".
Alert exchange counselors look beyond the mechanics of the exchange vehicle to help the client take a mental trip into the New World of ENHANCED LIFESTYLE. Johnn Linnehan, a Sarasota Florida Exchangor caught the vision of serving his church in a year of voluntary service among migrant workers. His own Real Estate and business changes were easily completed once the altruistic LIFESTYLE was conceptually visualized. An Ohio Realtor exchanged his hectic residential for the challenge of a single client equity-building practice.
Learning and knowing how to recognize or create the dream of ENHANCED LIFESTYLE requires the development of a higher level of patience and empathy than most Real Estate Councilors ever achieve. While average practitioners talk about wants, needs and problems; the purveyor of ENHANCED LIFESTYLE moves into the realm of personal achievement and fulfillment for his investor/client. This kind of empathy is virtually immune to inroads by competitors.
How do you acquire the necessary skills to become that Spinner of Daydreams, the success touchstone, the Releasor of a new generation of Movers and Shakers, and all that becomes a part of the ENHANCED LIFESTYLE?
First, "Heal Thyself", sit down and chart the series of personal account exchanges or acquisitions required to deliver the degree of personal freedom etc. you require in your own LIFESTYLE. Then continue to learn, avail yourself of seminars you need. Attend Expos and Marketing Sessions where you rub shoulders and learn from the PROs. In short, become the most professional Exchangor in your marketplace.
You must be able to START "The Dream Castle" and you must also master the art of COMPLETING the Equity Pyramid. All the usual skills will be required, but your task will be so much easier, enjoyable and profitable when the motivation for the exchange moves from the usual benefits to the enjoyment of ENHANCED LIFESTYLE!






